IDEO U: Insights for Innovation UX Course
- User Insights
- Design Thinking
- UX Research
To gain more insight into design thinking methodologies, in Jan 2019 I enrolled in an exploratory UX course by IDEO: Insights for Innovation.
Practice observing behavior through an unbiased lens. Use the six steps of observation to look for: things that prompt behavior, adaptations, what people care about, body language, patters and the unexpected.
Understand how learning from extreme perspectives can stretch your thinking to go beyond assumptions and get to bold, new ideas. Learn how to identify extreme people and behaviors to observe and interview.
Learn how to conduct a great interview so you can get deeper, more honest answers that inspire great insights. Prepare questions for your interview that sets the stage for trust, openness and sharing.
L4: Empathy Immersion
Design an immersive experience complete with emotional triggers to go beyond intellectual understanding and obtain a more visceral sense of another’s perspective.
L5: Crafting Insights
Summarize and share the compelling insights you gathered throughout this course to make sense of your observations, create a powerful call to action and inspire others to innovate.
Let the conversation guide the questions
Remember the project focus
Don’t shy away from uncomfortable topics
Observations & Insights
IDEO is a renowned organization in leading user research techniques. This course gave me the opportunity to explore design thinking methods in depth and better understand my audience. This particular challenge, working with a user group over the age of 70 was fun and challenging. In tech, aging adults are often overlooked with new design and feature implementation. I’m excited to reflect on my current research processes and find ways to implement similar approaches to gaining insights.